In 2007, top management of hearing aid manufacturer Oticon boldly established a working group dedicated to a rather new and odd thing called design thinking. Three years later, the group was dissolved. This is the story of a tragic misunderstanding and untapped potential.
We talked to a former Oticon employee who decided to go to Denmark in 2007. At first it was difficult for him to find a job there. Even with a degree in mechanical engineering from one of the best universities in the US and a lot of work experience with his own consulting company it seemed difficult to get hired. Then a recruiter took a special interest in him, and the result was a job offer at Oticon, one of the world’s leading hearing aid manufacturers. They made a surprising proposal: “We’re just starting a new group called Centre for Design Thinking (CDT). You would be perfect for it.”
At that time, Oticon was taking a courageous step in a new direction. The top management decided to invest in a completely new group with an uncertain outcome a group that would “invent things.” The leader of this innovation group decided to embrace a relatively unorthodox idea called design thinking, and top management soon came to support the philosophy.
New Working Styles
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Born between 1995-2012, these young people are just becoming adults. They’re also a huge chunk of world population, with over 23 million people and growing. Entitled, tech-immersed children with short attention spans? Whatever you think you know about Gen Zs, it’s time to leave it at the door.
What most don’t realize is that they will soon be (if they aren’t already) your customer. That’s right, as Gen Zs begin taking over the consumer market, companies should understand that in just 5 short years, they may account for as much as half of all consumers.
Say hello to more screen-addicted buyers
Railsbank Open Banking API Hackathon:
Calling all developers and future FinTech entrepreneurs
48 hour hackathon to create innovative Banking Services on the Railsbank Open Banking API
If you’re keen to be creative and push the boundaries of what can be built using Open Banking APIs, want to build the next generation of innovative banking and compliance services and win cash prizes, then #OpenBankHack17 is for you.
Railsbank is an open banking API and platform that gives regulated and un-regulated companies access to global transaction banking with 5 lines of code.
Through our API, customers can access a complete range of wholesale transaction banking services using our «Product Rails»: digital ledgers (mapped to real bank accounts); issue unique IBANs for end users; receive money; send money; convert money (FX); collect money (direct debit, card acquiring); issue/manage cards; access blockchain; manage credit (lending).
Just register at Railsbank.com and you will have instant access to the API sandbox. Extra APIs will also be made available for the hackathon.
The event will be a 48 hour FinTech hackathon where attendees will form teams and collaborate with mentors (several finTech legends will be attending and mentoring) to create amazing solutions to challenges based around
The Secure Trading challenge;
The Credit Mutual Arkea challenge;
Taking compliance manuals from the world of paper into the world of digital; and
Building a challenger bank in a weekend!
At the end of the hack there will be cash prizes for the best technical and business solutions.
Why come to #OpenBankHack17?
#OpenBankHack17 will bring together professionals, students, industry experts, and finTech legends who are passionate about finTech and building the future of financial services, so come along to find a cofounder, meet someone new, have fun!, or simply learn a new skill that stretches you beyond your usual day-to-day life.
Win up to £1750 in cash prizes: £750 for Best Overall Solution, and £500 each for Best Technical Solution & Best Pitch. What are you waiting for?
Sign-up now to reserve your spot. Bring new ideas, meet new people and make cool, industry changing solutions!
#OpenBankHack17 will take place at Rainmaking Loft – Startupbootcamp, International House – Rainmaking Loft, 1 St. Katharine’s Way, London, E1W 1UN.